The Movember Foundation: A moment against silence

Men's health charity Movember reframed a ritual of silence to get people talking about male mental health in New Zealand.

Campaign details

Brand: The Movember FoundationBrand owner: The Movember FoundationEntrant company: Dentsu, AucklandMarket: New ZealandSector: Charities & voluntary organisationsMedia channels: Events & experiential, Online video, Public relations, Social media, Video on demand, Word of mouth,influencersBudget: 0k

Executive summary

Last year, 685 Kiwis took their own life. Three out of four were men. Suicide among its men is New Zealand's national tragedy.

To mark a national tragedy of this scale, it's common practice to observe a moment of silence within sporting fixtures. But, in this case, silence is...

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