Sydney Children's Hospitals Foundation: Curing Homesickness

The Sydney Children's Hospitals Foundation (SCHF), a paediatric healthcare institution, developed a fundraising initiative and established a new, long-term, sustainable revenue stream in Australia.

Executive summary

Against a backdrop of falling donations and economic turbulence, we faced a big challenge: to deliver a stream of new, predictable revenue for Sydney Children's Hospitals Foundation (SCHF).

We found a dramatic new insight to spearhead our cause: to cure the homesickness suffered by all kids in hospital.

We developed a fundraising initiative involving children's hospital charities that included the co-creation of an entirely new brand: Coles Mum's Sause, which has become a national phenomenon.

In the process, we've created a new, long-term, sustainable and accessible revenue stream to help the participating children's hospital charities during...

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