L'Oréal: Infallible over Hotpot

Makeup brand L'Oréal Paris used in-app integration, influencers and a partnership with a hotpot restaurant to boost sales of its Infallible Cushion compact face powder in China.

Campaign details

Brand: L'Oréal ParisBrand owner: L'OréalAgency: Mindshare ChinaCountry: ChinaIndustries: Cosmetics, beauty aidsMedia channels: Competitions & contests, Events & experiential, Merchandise & free gifts, Mobile & apps, Online display, Point-of-purchase, in-store, Search marketing, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

Face makeup is the biggest category within the makeup sector and L'Oréal Paris created Infallible Cushion, a compact face powder suitable for any occasion, to appeal to young, hip and trendy Chinese makeup lovers in their twenties.

Following the successful launch of the product...

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