Global consumer data market to top $20bn this year

Rob Clapp

An overview of the global consumer data market between 2017 and 2019.

The global consumer data market is expected to top $20 billion this year, according to the latest OnAudience.com Global Data Market Size Report. The market - including spend on 1st, 2nd, 3rd party data and cost of processing - is forecast to reach $20,572 million this year, up 32.4% from 2017. This rapid growth can be expected to continue, with a rise of 26.6% to over $25 billion forecast for 2019.

The USA continues to make up the largest share, registering 63.0% of the total market in 2017. However, this is expected to fall, down 4.6 percentage points in 2019....

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