TV continues to make up the largest portion of display adspend in Australia despite recording a decline in share, according to the latest data from WARC, CEASA and the Internet Advertising Bureau (IAB). It took a 36.5% share of the total in 2017, down 7.1 percentage points (pp) since its peak in 2013. Further decline is expected in 2018, falling an additional 0.7pp to 35.8%.
Mobile made up the second-largest share (at 13.9%), followed closely by newspapers (12.6%), desktop (12.1%) and radio (11.5%). This is followed by outdoor (8.4%), magazines (3.8%), and then cinema (1.3%).
Alongside TV, newspapers...