Aussie advertisers to spend A$658 per head this year

Rob Clapp

An overview of advertising expenditure per capita by medium in Australia between 2007-2018.

Advertising spend per head of the Australian population is forecast to reach new highs this year, with a projected rise of 0.4% to A$658.3, according to data from WARC and the International Monetary Fund (IMF). This follows 2017 registering the highest level recorded yet at A$655.8, though this represented a year-on-year increase of just 0.1% from 2016. Total Australian adspend in 2017 was measured at A$16.2 billion, and is projected to rise to A$16.6 billion in 2018.

As expected, adspend per capita tallies with the overall amount spent on each media channel. Within the 2017 total, the highest per...

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