YouTube's model for effective market research
Cheryl Corbin, Global Head of YouTube Product Marketing Insights and Analytics since 2013, has climbed the corporate ladder at major global brands like Microsoft (2006–2013, Senior Manager/Social Media Marketing Strategy & Analytics), T-Mobile (2000–2006, Senior Manager/Consumer Insights), and now, Google.
At the New Face of Consumer Insights Conference – an event held by the Institute for International Research (IIR) in Marina del Rey, California – Corbin advised her fellow delegates how they could "get a seat at the table."
Her main piece of advice for insights professionals is to emulate Albert...