Yonder Music Launch

This case study describes how Yonder Music, a streaming provider, interrupted media to promote its uninterrupted streaming service.

Yonder Music Launch

Brand: Yonder MusicAgency: M&C Saatchi Malaysia

Summary

The Yonder Music launch was strategized and developed to build and create awareness of one of the main USP's it offers which is an uninterrupted music experience which was delivered across all the various touch points seamlessly. It piqued interest of consumers and one of the few daring brand campaigns that was conceptualized to grow organically without any branding during the teaser period. All was revealed during the launch and for consumers to then connect the dots as all communications and media buy strategy was thought through...

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