World of Zing

World of Zing, a food and drink start-up, increased brand awareness across the UK by launching a redesign of its packaging that used live prints of the products as inspiration.

Design consultancy: SpringettsAdvertiser: World of Zing

Executive Summary

World of Zing owned and run by Pritesh Mody is one of the UK's most exciting food and drink start-ups. The food and drink range comprises everything from artisanally made Table Sauces to award-winning craft Bottled Cocktails, using the latest in molecular mixology and cocktail ageing facilities.

First started in 2014. World of Zing's tagline was Pioneers of Flavour Since 1968. The date relates to the parent company Gandhi Oriental Foods, which was founded in 1968 and had grown to become one of the UK's largest and most respected...

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