Word of mouth and storytelling: How Cirque du Soleil builds a relationship with its customers

Barbara Messer

This event report describes how Cirque du Soleil embraces social media and new technologies to remain flexible in a changing environment.

Word of mouth and storytelling: How Cirque du Soleil builds a relationship with its customers

Barbara Messer

Cirque du Soleil is a phenomenal success story. As the largest theatrical producer in the world, it employs close to 4,000 people. Since 1984, almost 150 million spectators have experienced its shows across 300 cities and six continents, with 15 million spectators in 2014 alone. Its flagship Las Vegas show, 'O', which runs at the Bellagio, has grossed over $1.7 billion, on par with James Cameron's Titanic and Avatar.

Jordan Fiksenbaum, vp/marketing & PR at Cirque du Soleil...

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