Wispa - For the love of Wispa: a social media-driven success story

After more than a decade of decline Wispa was discontinued in 2003 due to poor sales. A few years later, after Wispa lovers campaigned for its return on Facebook, Cadbury brought the bar back, first as a limited edition, and then as a full-scale relaunch but on a modest budget.

Wispa - For the love of Wispa: a social media-driven success story

Principal Authors: Ross Farquhar – Cadbury; Rachel Barrie and Tom Goodwin – Fallon LondonContributing Authors: Karl Weaver and David Hartley – Data2Decisions

EDITOR'S SUMMARY

This was seen by many of the judges as a seminal paper in terms of the use of social media, and Facebook in particular, as a source of inspiration, creative content, and media deployment. This was a case that illustrates the power of brand fans and the impact that can be achieved through the successful harnessing of these ambassadors. After more than a decade...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands