WiseDriving: Defying the odds - Using mobile to build brand

WiseDriving, a car insurance brand, increased awareness and demand in the UK by launching a geo-targeted campaign that advertised to people who were just passing their tests.

Campaign details

Agency: Anything is Possible

To build WiseDriving brand awareness - in an industry dominated by huge price comparison sites - was going to be a David vs Goliath battle.

That meant creating advertising as smart, relevant and authentic WiseDriving's customers.

Strategy

WiseDriving provides telematics car insurance – to a core audience of young and new drivers, all looking to save money on policies by tracking driving performance.

And they sought to connect with them in the environment that mattered to them: on a six-inch screen.

Using data to understand which parts of the country and which specific...

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