Campaign details
Agency: Anything is Possible
To build WiseDriving brand awareness - in an industry dominated by huge price comparison sites - was going to be a David vs Goliath battle.
That meant creating advertising as smart, relevant and authentic WiseDriving's customers.
Strategy
WiseDriving provides telematics car insurance – to a core audience of young and new drivers, all looking to save money on policies by tracking driving performance.
And they sought to connect with them in the environment that mattered to them: on a six-inch screen.
Using data to understand which parts of the country and which specific...