Wildcraft: Changes in latitude, changes in attitude
Sonal Jhuj and Jigeesha Nayyar
Campaign details
Brand: WildcraftBrand owner: Wildcraft India Private LimitedLead agency: DDB Mudra GroupCountry: IndiaIndustry: Clothing, apparel, Online retailChannels used: Internet - microsites, Internet - search, Online video, Social mediaMedia budget: Up to 500k
Executive Summary
Facing stiff competition from international brands, how could Wildcraft, an Indian outdoor gear brand, Wildcraft, woo its digital savvy audience and own the outdoors? By owning the most visceral part of the outdoor experience – the weather. Thus came the...