WildAid: How planning used the power of the herd to save it

This case study shows how WildAid, a wildlife NGO, decisively changed the fate of the global ivory trade through a large-scale social media campaign.

Campaign details

Brand: WildAidBrand Owner: WildAidLead Agency: Grey LondonCountry: GlobalIndustries: Charities & voluntary organisationsMedia Channels: Content marketing ,Email marketing, Events & experiential, Online video, Outdoor, out-of-home, Public relations, Social media, Websites & microsites, Word of mouth, advocacyBudget: 0k

Executive Summary

Using a social movement in humans, to help the elephant

The ivory trade is worth $10 billion/year, ranking alongside drugs, arms and human trafficking as one of the world's most lucrative trades.

By 2015, the slaughter of elephants for their ivory had taken them near the tipping...

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