WildAid: #JointheHerd

WildAid, an NGO, spread the message about the damaging effects of the Ivory trade by uniting the world’s elephant NGOs through a global, virtual campaign ‘#JoinTheHerd’.

Campaign details

Brand: WildAidAdvertiser: WildAidAgency: Grey LondonCountry: United Kingdom

Countries in which effectiveness was proven

France & United Kingdom.

Campaign background

The multi-billion dollar ivory trade ranks alongside drugs, arms and human trafficking in its value and devastating impact.

Between 2007 and 2014, 30% of Africa's elephants were wiped out, largely through poaching. Although international ivory sales were banned, countries still allowed domestic sales - a massive loophole through which ivory flowed.

By 2015 just 425,000 elephants remained. More were being killed than born - the tipping-point into extinction. Something had to be...

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