Campaign details
Brand: WildAidAdvertiser: WildAidAgency: Grey LondonCountry: United Kingdom
Countries in which effectiveness was proven
France & United Kingdom.
Campaign background
The multi-billion dollar ivory trade ranks alongside drugs, arms and human trafficking in its value and devastating impact.
Between 2007 and 2014, 30% of Africa's elephants were wiped out, largely through poaching. Although international ivory sales were banned, countries still allowed domestic sales - a massive loophole through which ivory flowed.
By 2015 just 425,000 elephants remained. More were being killed than born - the tipping-point into extinction. Something had to be...