Why new business strategies are essential in Asia

Andrea Sophocleous

This event report discusses the development of new business models in Asia. It draws on insights provided by leading executives from Nike, DDB, Maxus and STW Group.

Why new business strategies are essential in Asia

Andrea Sophocleous

There's money to be made in China and the rest of Asia, but don't expect business as usual to determine the path to prosperity. That was the message delivered at Mumbrella360, held in Sydney in June 2013, by a client-side marketer and three advertising executives working for businesses that are expanding in the region.

Learning lessons from China

"You can absolutely make money here," Simon Pestridge, Nike's vice president, marketing, Greater China, told the conference audience via Skype. "But I think the bigger growth is what you're going to learn...

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