Why being pragmatically political is the only way to grow brands in the digital age

Charlie Ebdy

This essay argues that in order to survive in the digital era brand must become pragmatically political.

Why being pragmatically political is the only way to grow brands in the digital age

Charlie EbdyVizeum

The Admap Prize 2014

This essay was Commended by The Admap Prize 2014 judges. For more information visit the Prize page.

Brands prospered and grew through the growth and prosperity of the middle classes, so brands need to assist the purchasing power of this mass-market consumer group as they struggle with huge social and technological change.

For those who have had the pleasure of working in, or with, the advertising industry during the past few years, the coming of...

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