What we know about omnichannel shoppers

Explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.

Digitally-connected consumers are increasingly able to shop where and when they choose. This means marketers can increase top-line sales by enabling seamless shopping experiences. The fragmentation of the purchase process and convergence of channels and touchpoints means that mapping out customer journeys is more important than ever. While on and offline channels have different strengths, shoppers expect the brand experience to be integrated and dovetailed whatever the channel. “Phygital” experiences can help narrow the gap between the two. As digital commerce booms, brands and retailers may need to rethink the role of physical stores and other analogue touchpoints.

Definition

Omnichannel...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands