What we know about stunt marketing

Provides guidance and reading on the tactic of stunt marketing – a form of experiential marketing that aims to generate buzz and boost engagement.

Stunt marketing is also known as stunt tactics, a form of experiential marketing used to effectively build awareness, generate buzz and boost engagement. These stunts can enable brands to reach a wide audience, both primary and secondary, often on a low budget. Stunts can be parodied in user-generated content and can become viral depending on the strength of their engagement appeal.

Definition

Stunt marketing encompasses tactics whereby a brand shares content to capture as much attention as possible for the purposes of gaining PR or generating buzz. The aim is to announce a particular idea (be it “buy this product” or...

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