Campaign details
Brand: WestpacBrand owner: Westpac Banking Corporation Australia LtdLead agency: Saatchi & SaatchiContributing agencies: Map and Page, Scoundrel Films, RumbleCountry: AustraliaIndustries: BanksMedia channels: Events & experiential, Online video, Public relations, Websites & micrositesBudget: Up to 500k
Executive summary
In December 2016 drowning deaths reached their highest level in a decade, becoming the leading cause of death in children under five. Australia is a country where everyone grows up near and in the water, so something needed to be done.
The Westpac Rescue Rashie created a new...