Welcome to Web 3.0: insights from Yahoo, AOL, Fidelity and Tremor Media

In this article, executives from Yahoo, AOL, Fidelity and Tremor Media discuss how their companies are formulating new strategies, and thus reflect the changing habits among their target audience.

Welcome to Web 3.0: insights from Yahoo, AOL, Fidelity and Tremor Media

Geoffrey PrecourtWarc

"I bet you all saw Sony's new 84-inch TV, right?" Randy Kilgore, chief revenue officer of Tremor Media, the online video advertising company, asked the opening night audience at the Interactive Advertising Bureau's (IAB) sixth Annual Leadership Meeting. "I think they're around $25,000 ... But they'll sell. Maybe not to everyone, but to a certain demographic they will sell."

So much for the death of an old medium, continued Kilgore, who took to the conference stage as the IAB chairman for 2013/14. But...

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