WARC 100: Long-term rankings - The best marketing campaigns and companies 2014-2016

This report summarises the overall winners of the Warc 100 showing long-term impact, when the three years of Warc 100 data, from 2014–2016, are combined.
  • The top ranked campaign over the three years is 'Kan Khajura Tesan', an entertainment channel accessed via mobile that Hindustan Unilever launched for media-dark areas of India.
  • The best creative, media and digital/specialist agencies are MullenLowe Lintas Group, Starcom Mediavest Group Chicago and Arc Chicago, respectively.
  • Top ranked agency network and holding company are BBDO Worldwide and WPP; best brand and advertiser are Coca-Cola and Unilever.
  • USA, with the largest advertising market in the world, also leads in the Warc 100.
  • Lessons learned from across the three years include that global scale wins out; successful campaigns...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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