02:01 – What is changing in the Asian entertainment landscape? 05:32 – Trends in Indonesia. 08:12 – The view from Australia. 11:16 – How are these changes manifesting in your strategic briefs? 17:17 – Achieving impact across brand and performance. 18:06 – How TikTok drives performance and brand equity. 20:50 – What content connects? 28:05 – Why can entertaining content be so effective across brand and performance? 31:40 – Online short-form video best practice.36:27...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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