Where to listen
Timestamps
1:42 – Background to the WARC Rankings and the Effective 100. 3:10 – ‘Peak purpose’. 4:02 – Extending reach in social media and gaming. 6:26 – Innovations in virtual influence. 10:46 – Creating impact in food and drink advertising. 13:51 – Use of celebrity in food and drink. 16:23 – Winning creative strategies include use of celebrities, influencers, emotion and storytelling. 20:00 – Traditional media channels index highly in the Effective 100.
Further reading
WARC Effective...