Marketer's Toolkit 2020: The Greta Effect (Society)

Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into social and consumers trends that brands are prioritising in 2020.
  • Brands should consider using behavioural economic techniques that can remove barriers to behavioural change.
  • Pair a big ambition with multiple achievable steps; for many brands, packaging can be a good start.
  • Packaging pilot schemes are increasingly viable due to a growing range of options, from reduced plastic to packaging-free refills.
  • Brands should beware falling behind retailers, taking a short-term approach and making every achievement an excuse for cause-related messaging....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands