You had me at Halal: Why western marketers need to start speaking to Muslim audiences

Essence's Jameel Amini explains why marketers should do more to appeal to Muslim audiences, and reap the moral and financial rewards.
  • Islam is the world's fastest-growing religion, and Muslims will become an increasingly important group in commercial decision-making.
  • Brands need to evolve to incorporate the needs of Muslim living; for example, by offering alcohol-free options and modest fashion choices.
  • Certain channels, such as OOH, cinema, radio and online, are more likely to attract Muslim audiences, and wise investments can capture the attention of many like-minded customers....

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