Betterment 3.0: The evolution from wellness to betterment and how brands can respond

Study from Horizon Media’s WHY Group that demonstrates a shift in consumer focus over the course of the pandemic from wellness to the concept of “betterment”.
  • People’s betterment needs can shift moment-to-moment based on how they manage their natural energy rhythms.
  • Some people are In-Sync in terms of their energy, making them more self-directed about betterment, while those Out-of-Sync are more likely to be experiencing physical, mental, or socioeconomic challenges beyond their control.
  • For brands, there is an opportunity in responding to consumers’ constantly evolving behaviors when it comes to betterment....

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