Quantum Digital Listening: Korea & USA beauty trend report

Unpacks the emerging trends within the cosmetic industry during Q1 2022, across two of the worlds largest beauty & cosmetics markets: Korea and the USA.
  • Korea, the global market leader in the beauty industry, acts as the starting point of many industry wide trends.
  • In the US, Korean beauty products are seen as a level above the rest.
  • In the US, Korean skincare interest still remains high even after its 2020 pandemic peak.
  • Korea’s influence in the beauty industry is only accelerated by the increasing popularity of its other cultural exports, including K-Pop....

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