UCash & Shwapno: Project AgroBanking

Banking brand United Commercial Bank used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair rate to retail chain Shwapno.

Campaign details

Brand: UCash & ShwapnoBrand owner: United Commercial Bank Ltd. & ShwapnoAgency: Grey Bangladesh Market: BangladeshIndustries: Banks, Supermarkets & grocery storesMedia channels: Online video, Outdoor, out-of-home, Radio & audio, Social mediaBudget: Up to 500k

Executive summary

Over 33% of Bangladesh's population are without a bank account and most of them are farmers. They live a tough, hand-to-mouth life and grow their own food. Often their excess produce is either wasted or sold to middlemen at unfair prices, leaving the farmers with no savings, no security and...

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