- Nearly three in four (72%) are expecting their mobile budget to increase this year compared to 48% in the previous year.
- Even though the end of the third-party-cookie has been delayed, three in five marketers are predicting an impact to their business by the ‘death’ of the cookie.
- Mobile commerce has been accelerated due to the pandemic, with nearly nine in ten marketers having experienced improved m-commerce capabilities.
- The future of mobile technology seeks to connect the online and offline, particularly through AI and machine learning, mobile wallets and smart homes....
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