KFC Colonel KI-the first colonel to conquer e-sports fans

Since 2015, KFC has made e-sports players a key communication object. Nowadays, e-sports is being paid more and more attention, and more and more brands want to share in its industry. KFC hopes to truly integrate into e-sports. Circles, highlighting commercial encirclement, and in-depth exchanges with e-sports groups, making KFC an indispensable part of "League of Legends".

Case details

Brand: KFC

Brand owner: Yum China

Main Agency: Mindset China

Put on the market: Mainland China

Launch time: October 1, 2018-October 31, 2018

Industry: Catering

Media channels: live broadcast platform, H5, APP

Case summary

As e-sports gains more and more attention in China, KFC has found a new and in-depth way to connect with them according to the needs of the audience. In order to perfectly integrate with the audience's e-sports experience, KFC developed Colonel KI, an AI algorithm role tailored specifically for the prediction of e-sports competition results. Colonel...

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