KFC Colonel KI-the first colonel to conquer e-sports fans

Since 2015, the e-sports player group has become the key target of KFC for communication in China. However, as e-sports is becoming more and more important, more and more brands want to cooperate with it. KFC hopes to change itself before simply sponsoring The company’s image has become a truly recognized partner by the general public and the e-sports industry, transforming e-sports audiences into their own consumers.

Case details

Brand : KFC

Brand owner : Yum China

Main Agency : Mindset China

Secondary agency : Shanghai Keyi Culture Communication Co., Ltd., VK35, Shanghai Ruiou Advertising Co., Ltd.

Put on the market: Mainland China

Launch time: November 2014-November 2020

Industry: Catering

Media channels: social media, live broadcast platforms

Case summary

As e-sports gains more and more attention in China, KFC has found a new and in-depth way to connect with them according to the needs of the audience. In order to perfectly integrate with the audience's e-sports experience, KFC...

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