Case details
Brand : KFC
Brand owner : Yum China
Main Agency : Mindset China
Secondary agency : Shanghai Keyi Culture Communication Co., Ltd., VK35, Shanghai Ruiou Advertising Co., Ltd.
Put on the market: Mainland China
Launch time: November 2014-November 2020
Industry: Catering
Media channels: social media, live broadcast platforms
Case summary
As e-sports gains more and more attention in China, KFC has found a new and in-depth way to connect with them according to the needs of the audience. In order to perfectly integrate with the audience's e-sports experience, KFC...