Dunhuang Digital Sponsor Project-Dunhuang Mini Program

As one of the cultural and cultural institutions at the key stage of China’s many digital transformations, Dunhuang, the particularity of murals makes its digital project particularly difficult and important. The digital scanning and splicing of caves takes a long time and requires huge funding. Dunhuang needs to initiate more Many social donations have helped the long-term digital protection of the cave.

Case details

Brand : Dunhuang

Brand owner : Dunhuang Research Institute

Main agency: Tencent Group

Put on the market: Mainland China

Delivery time: December 2017-October 2020

Industry: Cultural Tourism

Media channels: Mini Program, H5, App, Social Media, Public Relations

Budget: 3.5 million

Case summary

First, let us understand what is a provider?

Thousands of years ago, people used the Silk Road to lead to the Western Regions. In order to seek safety, they built Buddhist niches in the desert to support a Buddha for a long period of time in...

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