Case details
Brand: Pizza Hut
Brand owner: Yum China
Main Agency: Mindset China
Put on the market: Shanghai
Delivery time: October 10, 2019-October 28, 2019
Industry: Catering
Media channels: social media, short video platforms, video platforms
Case summary
Pizza Hut Little Chef is the first cooperative skin in the 16-year history of King Glory, and is a very important brand asset of Pizza Hut. Because only a handful of 200 million players own it, its scarce attributes have made many late players very eager, and in the past three years, UGC works...