Oreo x My Heart·Forbidden City Food: Kai "Bread" Emperor, Oreo has entered the palace

施大成、 颜祯慧、 钱冰艳

The charm of American classic biscuit brand Oreo products is popular all over the world. The brand hopes to be further localized in the Chinese market, expand more consumers in the circle, and constantly propose new ideas to update products, consolidate brand recognition and favorability, and promote Sales continue to grow.

Case details

Brand: Oreo

Brand owner: Mondelez China

Main Agency: Blue Label Media

Holding Group: Blue Focus Group

Put on the market: Mainland China

Launch time: December 2018-May 2019

Industry: Food

Media channels: social media, short video platforms, video platforms, H5, e-commerce platforms, offline activities

Budget: 8 million

Case summary

In 2019, in the fourth year of the "Tmall Super Brand Day", Oreo cooperated with the Palace Foods to launch the "Forbidden City Tour", creating "My Heart" tea set, music box and other flavor gift boxes. It not only collects...

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