Case details
Brand: Quanlian Welfare Center
Brand owner: Quanlian Welfare Center
Main agency: Taiwan Ogilvy & Mather
Holding Group: WPP
Put on the market: Taiwan
Delivery time: April 24, 2020 to May 14, 2020
Industry: Retail
Media channels: TV, social media
Budget : 2.5 million
Case summary
Frugality is the virtue of Taiwanese. Quanlian, which promotes saving money, has become the leader of supermarkets in Taiwan. Although it has the most chain stores and the lowest-priced products, only 7% of its members are young people. It's not that they don't...