CODAC: A One-Man Basketball Team

The China Organ Donation Administrative Center witnessed progress in organ donation rates after advocates from Tencent and Loong tracked five recipients down to execute an unusual basketball-themed stunt.

Campaign details

Brand: China Organ Donation Administrative Centre (CODAC)Brand owner: China Organ Donation Administrative Centre (CODAC)Participating companies: Loong and Tencent Charitable FoundationCampaign name: 'A One-Man Basketball Team'Industry category: Public ServiceRelease date: November 2018-March 2019Budget: RMB 5-10 millionCountry : China

Executive Summary

We have found that organ beneficiaries are grateful to their donors but are unable to reciprocate due to double-blindness rules. If we can find transplant beneficiaries of organ donors, we can work together with the donors to fulfil their wishes and educate the...

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