Tencent WeChat Pay: We Remit Mother's Day Gift

WeChat Pay Hong Kong is a payment function launched by WeChat for users in Hong Kong. After entering Hong Kong, it has always been difficult to adapt to the market. The brand hopes to use the group of Filipino maid mothers as an entry point, leveraging the use of related groups, and forming a brand snowball Word-of-mouth effect to increase product penetration and visibility in the Hong Kong market.

Case details

Brand: Tencent WeChat Pay

Brand owner: Tencent

Main Agency: Hand in Hand Heli Image Culture Communication Co., Ltd.

Holding Group: Tencent

Put on the market: Mainland China, Hong Kong, China

Launch time: May 2017-present

Industry: Mobile Payment

Media channels: video platforms, social networks

Budget: 700,000

Case summary

WeChat Pay Hong Kong is a payment function launched by Tencent for Hong Kong users based on WeChat. Since its listing in 2016, it has been difficult to open the market. In order to break the situation, the product team used...

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