Case details
Brand: UNIQLO UNIQLO
Brand owner: Uniqlo UNIQLO
Main Agency: Dentsu Public Relations Consultants (Beijing) Co., Ltd.
Put on the market: Mainland China
Delivery time: January 2020-June 2020
Industry: Apparel
Media channels: news media, social media
Budget: 500,000
Case summary
- The fast-changing Chinese market and consumers put forward higher demands for healthy, comfortable, quality, cultural and creative, and experience lifestyles; the new crown epidemic lifestyle changes, can obtain spiritual food without leaving home, and cherish life's little luck and creativity Becomes especially important.
- In the face of the epidemic,...