优衣库LifeWear服适人生的艺术美学: UT世界文创先锋,汇聚全球千种文化创意,打破圈层界限,构建线上线下世界文化桥梁,启发疫后生活创造力与社交力

In 2013, Uniqlo launched the "LifeWear" series, which combines innovative global cultural and creative content to create differentiated products to allow consumers to enjoy high-quality and tasteful clothing. It is hoped that consumers can experience the happiness of life through clothing.

Case details

Brand: UNIQLO UNIQLO

Brand owner: Uniqlo UNIQLO

Main Agency: Dentsu Public Relations Consultants (Beijing) Co., Ltd.

Put on the market: Mainland China

Delivery time: January 2020-June 2020

Industry: Apparel

Media channels: news media, social media

Budget: 500,000

Case summary

  • The fast-changing Chinese market and consumers put forward higher demands for healthy, comfortable, quality, cultural and creative, and experience lifestyles; the new crown epidemic lifestyle changes, can obtain spiritual food without leaving home, and cherish life's little luck and creativity Becomes especially important.
  • In the face of the epidemic,...

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