Uniqlo: LifeWear uses artistic and scientific brand value, product innovation, and corporate social responsibility to help rebuild the body and mind after the epidemic and restart a healthy and energetic life.

吴品慧

As a brand loved by the Chinese market and consumers, Uniqlo hopes to use the LifeWear series to realize brand value and commercial innovation, and assume social responsibility during the epidemic, encourage the public to start a healthy and beautiful life after the epidemic, and help society and consumption To achieve win-win development between the operator and the enterprise.

Case details

Brand: UNIQLO UNIQLO

Brand owner: Uniqlo UNIQLO

Main Agency: Dentsu Public Relations Consultants (Beijing) Co., Ltd.

Put on the market: Mainland China

Delivery time: January 2020-September 2020

Industry: Apparel

Media channels: news media, social media

Budget: 500,000

Case summary

The new crown epidemic has changed the original work and life rhythm of the public, and also broke the concepts and lifestyles that the public is accustomed to. It has brought a huge impact on business operations, especially the offline retail industry. In the post-epidemic era, Uniqlo has insights into...

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