Campaign details
Campaign title: LEGO Everyone is AwesomeBrand: LEGO GroupBrand owner: LEGO GroupAgency: LEGO Group and The LEGO AgencyMarket: Global
Executive summary
To reflect and evolve its long-term commitment to Diversity and Inclusion, the LEGO Group launched the Everyone is Awesome set, a tribute to the LGBTQIA+ community. Created to support and celebrate the LGBTQIA+ community, the Pride Flag-inspired set earned extensive media and social media coverage and resonated deeply with its target audience. The work won the Pride Award at the 2021 Outvertising Awards, which recognise the best of LGBTQ+...