Dunhuang: Dome to Home Dunhuang Poetry Towel Project

王彦铠、 王丹、 黄奕

Dunhuang Mogao Grottoes attracts many tourists due to its unique cultural heritage. However, due to the restrictions of the on-site environment, visitors can only browse vaguely and simply, unable to deeply appreciate its charm. The brand hopes to make up for tourists in Mogao Grottoes through online interaction. The limitations of offline visits, combined with Dunhuang mural design products, build an e-commerce platform, and establish a complete industrial chain.

Case details

Brand: Dunhuang

Brand owner: Dunhuang Research Institute

Main agency: Tencent Technology (Shenzhen) Co., Ltd.

Put on the market: Mainland China

Delivery time: December 27, 2017-December 30, 2017; September 24, 2020-September 30, 2020

Industry: Cultural Tourism

Media channels: social media, news media, video platforms, mini programs

Budget: 5 million

Case summary

Dome to Home Bring home the Dunhuang silk scarf

There is no museum treasure, so beautiful, but the experience is so bad. The Mogao Grottoes have more than 400 algae wells hidden in the dark and high places. For...

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