7-ELEVEN: Do something for love

游明仁、 林昆显、 室井英二

7-ELEVEN is Taiwan’s largest convenience supermarket, with more than 5,000 stores in Taiwan, accounting for half of Taiwan’s convenience stores. As the leading convenience store, 7-ELEVEN has long donated to disadvantaged elders, but the amount of donations has decreased significantly in recent years. The brand hopes to raise more change for disadvantaged elders.

Case details

Brand: 7-ELEVEN Corporate Social Responsibility

Brand owner: Unified Supermarket

Main Agency: ADK TAIWAN

Secondary agency: Whatever Inc., Ersan Design, Wanwei Chuangyan, Sticky Monster Lab

Put on the market: Taiwan

Launch time : April 18, 2019-April 30, 2019

Industry : Supermarket Retail

Media channels: social media, video platforms, apps, physical activities

Budget: 1.2 million

Case summary

Taiwan, the "fastest old" region in the world (Note 1), the elderly living alone, insufficient medical and food resources, and old age depression, the problems of loneliness and helplessness urgently need more resources...

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