Union Bank: Bank the Way You Live

Yoohyun Kim

UnionBank, the digital bank, leveraged the reach of mobile gaming to promote its app in the Philippines.

Campaign details

Brand: Union BankBrand owner: Union Bank of the PhilippinesAgencies: OMD Philippines, AdColonyMarket: PhilippinesIndustries: BanksMedia channels: Gaming & in-game advertising, Mobile & apps, Online videoBudget: Up to 500k

Executive summary

Digital bank UnionBank had established a reputation for innovation in the digital space, helping it to remain competitive in the financial services sector, while enhancing customer experience and enabling sustainable financial inclusion.

UnionBank's Bank the Way You Live campaign, a mobile campaign with a gamified execution launched during the COVID-19 pandemic, built on this reputation. launch....

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