Campaign details
Brand: The Coca-Cola CompanyBrand owner: Diet CokeAgencies: MediaCom UK, M&C SaatchiMarket: United KingdomIndustries: Carbonated soft drinksMedia channels: Product sampling, Television, Voice,chatbotsBudget: Up to 500k
Executive summary
Coca-Cola relies heavily on sampling but doing it effectively and efficiently is a challenge.
In the UK, in a global media-first, Coke used voice technology to turn its TV advertising into the most advanced, mass-sampling mechanism ever.
The activity was a huge success. A total of 100,000 samples were requested across four TV spots. This was a nearly 25%...