Campaign details
Brand: Sport ChekBrand owner: FGL SportsLead agency: Touché!Contributing agency: AnomalyCountry: CanadaIndustries: Clothing & fashion retailMedia channels: Integrated, Mobile & apps, Newspapers, Online display, Online video, Outdoor, out-of-home, Radio & audio, Social media, TelevisionBudget: 3 - 5 million
Executive summary
During the PyeongChang Winter Olympic Games, Sport Chek wanted to give winter athletes the bad-ass credit they deserve.
Through its Olympic sponsorship, Sport Chek, Canada's number-one sports retailer, set out to salute the courage of our athletes and let Canadians experience the danger these...