Lloyds Bank: Crossword Clues

Thomas Johnson

British bank Lloyds ran a targeted print campaign to encourage its older, affluent customers to try its market-leading banking app.

Campaign details

Brand: Lloyds BankBrand owner: Lloyds Banking GroupAgencies: MediaCom UK, adam&eveDDBMarket: United KingdomIndustries: BanksMedia channels: NewspapersBudget: Up to 500k

Executive summary

Lloyds Bank's strategic priority is to help its customers feel in control of their banking. It does this through its market-leading app, but older customers were not engaging with it.

The challenge was to get this group of affluent, educated consumers to download and use the app. So Lloyds took an old-fashioned 15 x 15 square print feature and made it into an attitude-changing branding...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands