Foodpanda: Blockchain-based Out-of-home advertising

Foodpanda, the mobile food delivery company, piloted the world's first blockchain-verfied digital-out-of-home campaign in Singapore.

Campaign details

Brand: FoodpandaBrand owner: FoodpandaAgency: Moving WallsMarket: SingaporeIndustries: Restaurants & takeawaysMedia channels: Outdoor, out-of-homeBudget: Up to 500k

Executive summary

The mobile food delivery giant Foodpanda is one of the region's leading digital-out-of-home spenders. As a digital brand, it is a crucial vehicle to prime mass audiences and keep it top of mind in a fiercely competitive space. However, the medium had been unable to provide transparency both in terms of the delivery and performance we saw in other digital channels.

The performance of digital-out-of-home media –...

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