Campaign details
Brand: DoveBrand owner: UnileverLead agencies: Mindshare New York, RazorfishContributing agencies: Edelman, HearstMarket: United StatesIndustries: Bath toiletries, soaps, Skincare, sun protectionMedia channels: Content marketing, Magazines - consumer, Newspaper, Out of home, Public relations, Sponsorship - mediaBudget: 5 - 10 million
Executive summary
In 2019, Dove partnered with Getty Images and Girlgaze to create Project #ShowUs, the world's largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes.
Dove collaborated with Hearst through first-to-market executions across five key publications. More than 150+...