Dove: Dove Reshapes Stock Imagery To Shatter Beauty Stereotypes

Dove needed to reclaim ownership of the 'real beauty' conversation to drive sales and penetration in the United States.

Campaign details

Brand: DoveBrand owner: UnileverLead agencies: Mindshare New York, RazorfishContributing agencies: Edelman, HearstMarket: United StatesIndustries: Bath toiletries, soaps, Skincare, sun protectionMedia channels: Content marketing, Magazines - consumer, Newspaper, Out of home, Public relations, Sponsorship - mediaBudget: 5 - 10 million

Executive summary

In 2019, Dove partnered with Getty Images and Girlgaze to create Project #ShowUs, the world's largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes.

Dove collaborated with Hearst through first-to-market executions across five key publications. More than 150+...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands