Campaign details
Brand: Science WorldBrand owner: Science WorldEntrant company: Rethink, TorontoIdea creation: Rethink, VancouverMedia: JSI Communications, VancouverPR: Adrian Crook & Associates, VancouverMarket: CanadaSector: Museums, attractions, librariesMedia channels: Merchandise & free gifts, Outdoor, out-of-home, Radio & audio, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
To ensure the survival of Science World's STEAM (Science, Technology, Engineering, Arts, Mathematics) education programs during the pandemic, we created a campaign that inspired famous nerds to donate their childhood photos to become the...